Guiding Local Brands to
Brighter Futures
A healthy brand and productive marketing ecosystem is the foundation of a successful strategy. By nurturing key aspects of your brand's presence—from social media to lead generation funnels — we’ll create a vibrant and effective marketing approach. Let’s cultivate a sunny strategy that helps your business shine.
ABOUT SUNNY LANE MARKETING
Hey there! I'm Cara.
I am a glass half full (of iced coffee), mom of two that loves a good taco, any day of the week, and is on track to read over 75 books this year!
After over 8 years of experience marketing and building multiple brands in the restaurant and hospitality industry, I decided it was time to create my own mini but mighty agency, serving brands of all kinds. My love of blending analytics with creative began early on and grew with a BBA in Marketing and Graphic Design from the University of Minnesota Duluth.
I am passionate about helping businesses (like yours!) strategize and manage their brand's marketing ecosystem so they can thrive – both personally and professionally.
SERVICES
Paid Social Media Ads
Strategizing and managing lead generating and/or customer nurturing campaigns with trackable ROI. We'll create a strategy to leverage and scale your brand while getting content at your target audiences fingertips while optimizing for trackable conversions.
FacebookTM, InstagramTM , Google Ads
Strategy and Management
Websites & Funnels
Website builds, redesign, or analyzing and strategizing your current. Ensuring your site is mobile friendly, ranks well on Google and performs at it's best while adhering to your brand's strategy and content goals. Additionally, creating landing pages and lead generating funnels for trackable ROI.
Content Strategy Development
Not sure where to start building your brand's content? We'll work to assess your target audience, business goals, and industry trends to develop a comprehensive content plan. This plan may include content calendars, topic ideas, and distribution strategies.
Design & Branding
It's all fun and games until your brand is stale and inconsistent. Creating a healthy and consistent brand is just a stepping stone, but an important one, in your marketing ecosystem. We'll work together to get your brand looking fresh and feeling consistent across the board. Plus, any materials that come up along the way - I can help with that!
TESTIMONIALS
CUSTOMER REVIEWS
I thought I could easily go to a predesigned website template page and make a website on my own. Cara soon was given a phone call and I walked her through what I was looking for and needed in my somewhat unique, but yet, saturated business market and explained I needed a website that stood out and explained how our business was different from our competitors. She nailed it! I couldn't be happier. She is now working on making changes, with my approval, to monitor traffic to the page, keep it fresh and updated and stay up with new technology. I couldn't be happier as this fits my business model as well. Highly recommend Cara along with the knowledge and talent she brings.
RYAN ANDERSON
RCA Enterprises
When I started my company, the last thing I wanted to do was digital advertising. I immediately knew who I could turn to and would be able to assist in creating the image I had in mind along with the content to excel my business in the direction I was looking for. Cara is amazing when it comes to reading clients needs, wants, desires and turning it into a work of art. She stands by them and is willing to make changes when needed and stay up on the latest trends and advances. I would highly recommend her work.
SALLY ANDERSON
Excel Accounting & Consulting
FAQS
How can content marketing benefit my business?
Content marketing offers numerous benefits for your business. Firstly, it helps increase your brand's visibility and online presence, making it easier for potential customers to find you. By providing valuable and relevant content, you can establish yourself as an industry authority, building trust and credibility among your audience. Content marketing also supports lead generation and conversion efforts by nurturing prospects with informative content. Moreover, it's a cost-effective marketing strategy that can deliver long-term results. Ultimately, content marketing enables you to engage your audience, drive traffic, and grow your business in a sustainable way.
How do you determine the right strategy for my business?
Crafting the right strategy for your business involves a thorough understanding of your goals, target audience, and industry. I will start by conducting a comprehensive audit of your current marketing efforts (if any) and then proceed to analyze your competitors and your audience's preferences. I will work closely with you to define clear objectives and key performance indicators (KPIs). With this, I will create a strategy that aligns with your business goals and strengthens your marketing ecosystem. Strategy is always flexible and adaptable to evolving market trends and audience behaviors to ensure its effectiveness.
What makes your marketing services stand out from the competition?
To be blunt, I am not new to this! I have been in the trenches of building brands, "doing it all" and have a wide range of skills that will come in handy along the way (Need a 40 ft banner ASAP? Done!). I am here to help you scale your brand and create "wins". I will emphasize a data-driven approach - If we can't track it or measure the impact, it's not worth it. Additionally, I prioritize open communication, we will work closely together and you'll find I can't help but give you the why behind the what. At the end of the day, it's an "how can I help?" mentality that sets Sunny Lane Marketing a part from the rest.
SAY HELLO!
